Daily Reads: K-Cups

Do you use one of those Keurig coffee machines that use the little pre-filled pods called K-Cups? Have you ever thought about whether you can recycle those pods or how many you end up sending to the landfill? When I first saw a Keurig machine I was, frankly, dismissive; it seemed like a machine that was trying to solve a problem that doesn’t actually exist. But really, isn’t that what product marketing and advertising is all about – manipulating consumers into wanting and buying things they don’t need? I was immediately turned off by the wastefulness of K-Cups but apparently I’m in the minority, because Keurig machines are now widely used. It turns out that the creator of the Keurig is in that minority, too. In this article from Brian Bennet of C|Net, Keurig inventor John Sylvan admits that his machines and their pods are overpriced and environmentally damaging. Too little too late, since they are now so popular, but some people are starting to figure it out. This article by Maria Godoy from the NPR blog The Salt discusses a parody video that highlights the environmental disaster of the K-Cup. It’s funny, but it’s also informative. And if you really want to drill down into the Keurig problem, this article from The Atlantic by James Hamblin will fill you in. If you are a Keurig user, maybe reading these articles will cause you to reconsider.

Keurig’s own inventor not a fan of K-Cups

Coffee Horror: Parody Pokes At Environmental Absurdity Of K-Cups

A Brewing Problem

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