Tag: hegemony

  • Race and Privilege: Embracing Discomfort

    Race and Privilege: Embracing Discomfort

    I’ve written before about race. I focused on how race, as biology, is not real. But the events of the past few days [minutes, hours, weeks, months, years, decades, centuries, millennia…] make it painfully clear that race has tremendous relevance as a cultural, social, political, and economic construct. In that sense, in the sense of how we use it to treat each other differently, whether we think we do so or not, it is real in a way that is much more powerful than biology.

    I could go into a long history lesson here, but others have done it before me, and done it better. There are discussions about how racism and inequality are a result of centuries of White colonial powers justifying the theft of indigenous lands, the pillaging and raping of Native cultures, and the brutal enslavement of Native peoples. These crimes required defining indigenous peoples as inferior, savage, and less than fully human. Skin color became the proxy marker for subhuman status, and thus a justification for dominance, subjugation, and ultimately, the inequalities that we still wrestle with, centuries removed from the origins of colonial capitalism. These are truths that I now accept without a second thought. Still, I was talking with a friend today, trying to ease the physical weight I was feeling in my head and chest, and I realized that I am one of the lucky ones. I have been exposed to ideas, critical theory, discussion, literature, and debate on structural inequality, systemic racism, political economy, identity, intersectionality, hegemony, ideology, and more. Even if I am not a specialist in all these areas, I know more than most; maybe that’s why I bear the weight of my privilege so heavily. I know all these things, and yet my privilege is still something I take for granted until something happens to make me take it out, gaze at it, grapple with it, and try to find ways to use it for good.

    “We usually think of privilege as being a favored state, whether earned or conferred by birth or luck. Yet some of the conditions I have described here work systematically to overempower certain groups. Such privilege simply confers dominance because of one’s race or sex.” – Peggy McIntosh

    I don’t want to make this post about me; my struggle with these ideas is nothing compared to the struggle of those who live without the privilege I so often take for granted. This post is about how, maybe, others can recognize their privilege. This is a very difficult thing for a lot of White people to do. We naturally become defensive. We want to believe that we aren’t complicit in the structures that allow us to move through life taking things for granted that others can’t. We don’t like the word privilege; it smacks of something unearned and undeserved, the indulgence given to a spoiled child. But in the context of White privilege, that’s not what the word means. It means something that we are lucky to have, and we are privileged because not everybody has it. If you want a full account of the idea of White privilege, read this classic paper by Peggy McIntosh. McIntosh discusses the concept, then lists several examples. If you are White, it’s illuminating to go through the list and feel recognition slowly dawning. If you are a person of color, I suspect you feel the same recognition, but from the other side of the coin. Not all of these examples will apply to everybody, but here are a few directly from McIntosh’s piece:

    1. I can go shopping alone most of the time, pretty well assured that I will not be followed or harassed.
    2. Whether I use checks, credit cards or cash, I can count on my skin color not to work against the appearance of financial reliability.
    3. I can do well in a challenging situation without being called a credit to my race.
    4. I am never asked to speak for all the people of my racial group.
    5. I can take a job with an affirmative action employer without having co-workers on the job suspect that I got it because of race.
    6. I can choose blemish cover or bandages in “flesh” color and have them more less match my skin.

    And one of my own: I can get stopped for a traffic violation and not fear for my life.

    “[White people] move through a wholly racialized world with an unracialized identity (e.g. white people can represent all of humanity, people of color can only represent their racial selves). Challenges to this identity become highly stressful and even intolerable.” – Robin DiAngelo, Huffington Post

    Maybe you read these and think, yeah, ok; that’s true for me, but that doesn’t make me a racist. Maybe not; but racism doesn’t just mean individual discrimination and stereotyping. And that leads us to another subject just as tricky as privilege, if not more. White people don’t want to acknowledge the privilege of their race, and they definitely don’t want to acknowledge complicity in structural racism. And I agree! It’s incredibly uncomfortable to feel like you have to defend yourself just because you happen to belong to a particular race… but there, again, is another example of White privilege; generally, White people don’t have to defend themselves based on race. I’m talking about structural racism – the kind of racist ideology that is ingrained in us from birth. It’s the hegemony that we internalize as the natural order of things: some people are just better than others because they work harder, they try harder, they want it more. It’s the dismissal of the idea that maybe the system itself is structured so that we don’t all start from the same place, and as White people, we don’t want to have to acknowledge that. It takes away from the narrative that the hard worker is the one who wins; if people of other races really wanted to, they could work harder and get a better education and a better job and get off the welfare treadmill. We make it a defect of personality or upbringing or, yes, biology, because it allows us to keep on ignoring the reality that the playing field is not level. Again, these notions are deeply ingrained and not explicit in our thoughts, so we can go about our lives feeling secure that we aren’t perpetuating a racist system. But that is the very epitome of racist hegemony – it makes implicit co-conspirators of us all. You don’t have to be classically racist to be part of a racist system.

    In case you are having a defensive reaction reading this and thinking but I’m not a racist! (and I wouldn’t blame you), try to honestly answer these questions to see if just maybe you’ve internalized some structural racist hegemony (and bear in mind that your reaction might be deeply buried and not explicit, so think hard about your unconscious gut reactions and assumptions before assuming your answer to these questions is no):

    1. Have you ever crossed the street when a person of color is approaching from the other direction? If you didn’t cross the street, did you consider it? Were you nervous as you passed the person?
    2. Do you assume that Black mothers are raising their children alone and are on public assistance?
    3. Have you ever laughed over Black names, or said things like “It’s like they name their kids by grabbing a handful of Scrabble tiles!”?
    4. When you read about a random shooting or hear about it on the news, do you automatically picture a person of color?
    5. When someone talks about their doctor or their lawyer, do you automatically picture a White person?
    6. Have you ever seen a woman in a hijab or a man in a turban, and had the word “terrorist” pop into your head, even involuntarily?
    7. Do you get annoyed when a phone system asks you, “para Espanol, oprima numero dos”?
    8. Are you interested or concerned when you hear about the murder of a white person in  your community, but when you hear about the death of a person of color, you aren’t surprised? If you aren’t surprised, do you assume that the death involved gang violence or criminal activity by the dead person?
    9. Do you dismiss the ideas of Black people who use Black Vernacular English (what some people call Ebonics) and assume they speak that way because they aren’t educated?
    10. Do you feel relieved or justified when a Black person speaks out about trouble in their own community, because it makes you feel like you were right all along?

    Again, let me be clear: answering yes to any of the above does not make you a racist in the KKK fashion, or even in the fashion of your bigoted great uncle. And you may well have that initial reaction but then catch it and feel uneasy or bad about having it in the first place. And it’s not your fault. This is what hegemonic structural racism does to us – it implants these ideas and naturalizes them. Stopping those reactions is hard, and sometimes they come from a place so deep within that we barely register them. But recognizing and grappling with them is the only way to dismantle them.

    “…saying “all lives matter” as a direct response to “black lives matter” is essentially saying that we should just go back to ignoring the problem.” – Kevin Roose, Fusion

    I am writing this because I think it’s important for White people to do the difficult work of recognizing the system we are a part of, recognizing that we occupy a privileged position within it, and recognizing that we have implicit racial biases that make us complicit in the system. One more example of White privilege and structural racism: responding to #blacklivesmatter with #alllivesmatter. OF COURSE ALL LIVES MATTER. Black Lives Matter is not trying to say they don’t – they are saying Black lives matter ALSO. And until Black lives matter, it won’t be true that all lives matter. It’s the same as saying “But I’m not a racist!” Maybe so, but that doesn’t solve the problem of racism, does it? It’s a defensive reaction of privilege to push back at a community by saying “But what about MY life” when you don’t have to live in a world where your life seems to matter less.

    If you are White and this post makes you uncomfortable… I’m sorry for that, but I’m also glad. Since the horrific events of the past few days in Baton Rouge, St. Paul, and Dallas, I’ve seen more pieces than I ever have before about how White people, if they really want to help, need to feel uncomfortable. As some of these articles point out, it is not the responsibility of people or communities of color to tell White people how to help or be allies. It’s up to us to do the hard work. I’m just as uncomfortable as anybody else, even with my years of exposure to ideas that are going to be new, foreign, and even frightening to others. That discomfort – it’s growing pains. It’s the necessary strain of working to be a better person who is helping to build a better world.

  • Stereotypes, Generalities, and Banalities

    Stereotypes, Generalities, and Banalities

    Another Super Bowl has passed, and with it has passed several attempts by corporations to trick us into thinking we need to buy what they are selling. We all know that the Super Bowl is about more than the game of football; for many, it is a social opportunity as well as a sporting event. Over the past several years, the commercials have become as big, if not a bigger, draw than the game itself. It seems to me that before this became the standard, the commercials were actually better. Madison Avenue saw it for what it was: an enormous audience of sports fans and their associated hangers-on. No longer did the commercials need to be tailored specifically to football fans; they could be crafted to appeal to the general American public, which included the spouses, friends, and families of the actual football fans. I feel no shame in admitting that for years I, too, was more interested in the commercials than in the game. Now, however, my interest has taken a decidedly different turn.

    Two commercials in particular caught my interest, and they were both produced in the service of the same corporation. Chrysler created one ad for its Jeep division, and another for its Ram truck division. The Jeep commercial features a serious narrative intoned by Oprah Winfrey, telling us that we cannot be “whole again” until our men and women in uniform are back home with their families after completing their heroic service. The Ram commercial is soundtracked with an old speech by famous conservative radio commentator Paul Harvey, who extols the virtues and values of the American family farmer. In both commercials, the money shot of the product being sold is saved until the end. This serves the purpose of luring the viewer into a particular state of mind – one of admiration for our heroes, whether military or farming – and then associates that feeling of pride, nostalgia, and lump-in-the-throat patriotism with the product. Manipulative? Absolutely. Does it work? Absolutely.

    So what’s my problem here? I don’t assume that every Super Bowl ad viewer is credulous enough to fall for the Madison Avenue hype. Most viewers know they are being manipulated, even if unconsciously. But how many people really stop to think about it? I’m sure there are reams of research on effective advertising strategies that trick consumers into believing they need things that in reality, they simply want. However, I do think the kind of shameless manipulation manifested in the Jeep and Ram ads is particularly egregious. What do Jeeps have to do with the socioeconomic realities that make so many young Americans believe their only real hope of success in life is to join the military? These young men and women are not heroes in the sense that this commercial wants us to believe; that is, they are not heroic because they put themselves in harm’s way. They are ordinary people with ordinary foibles, and serving in the military does not, in and of itself, make them “heroes.” (This is also a rant for another day; I believe the word hero needs to be defined much more narrowly and that it is cheapened by applying it to every single person who does a difficult job.) If anything, their heroism lies in accepting an extremely narrow range of choices in life and making the best of it. Jeep has nothing to say about changing the structural realities of our society such that status inequalities are erased and military service truly becomes one choice among many, as opposed to an avenue of escape for those who have very few avenues to pursue.

    I have the same issue, although slightly less so, with the hero farmer portrayed by Ram. Undoubtedly family farming is strenuous and difficult work that is not taken lightly by those who pursue it; but at the same time, being a farmer does not somehow instill men (and the commercial features only men as the farmers, with women and children as support staff) with deeper, or truer, or greater values than the rest of us. I realize that the commercial is not meant to imply that only family farmers have these strong, quintessential American values of hard work and sacrifice; but the symbolism of the farmer is very powerful in our national gestalt. And just like the Jeep commercial, I wonder what, exactly, Ram trucks have to do with these values. In my reading about these commercials I read a comment stating that in reality, Ram trucks are probably out of the price range of the average family farmer today – especially since family farms are a dying breed and those that succeed do so without tricked out Rams that are really luxury cars in disguise.

    So we get back to the original point: tugging at our patriotic and bootstrap individualistic values; wanting to see in ourselves what the commercials stereotype, generalize, and banalize about the essential symbols of American culture; and being tricked into thinking that cars, of all things, have anything whatsoever to do with it. Feel free to admire the values, but think carefully about what they really mean… and think extra carefully before accepting the false, hegemonic notion that you can purchase them.

  • Follow Your Dreams?

    Follow Your Dreams?

    I was just sitting and mindlessly watching television, and a commercial for a health insurance company came on. It showed adults walking around the streets of a city dressed in costumes – astronaut, doctor, ballerina. The tagline of the commercial was a variation of “Be YOU. Be what you want to be.” It occurred to me as I watched the commercial, and the costumes representing the childhood dreams of people who end up actually becoming waitresses, construction workers, receptionists, and day laborers, that this is an enormous line of bullshit that we are being fed. This commercial reflects the middle-class ambitions of modern Americans, and promotes the idea that the only thing holding us back from realizing our childhood dreams is ourselves. What a load of crap! I had the same reaction when I heard a snippet of Steve Jobs’ commencement speech to Stanford in 2005, in amongst all the news stories about Jobs’ death. This is what he said: “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And, most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” I mean no disrespect to Steve Jobs, but he is spouting the same line of hegemonic hypnosis as the health insurance commercial (though I am willing to give him a partial pass, since this kind of cliched spew is exactly what is expected from a commencement speech). Steve Jobs did amazing things that changed the way we interact with our world today, and in many ways I am grateful for that. But Steve Jobs’ amazing success is the exception. It is the plane crash, not the safe landing. It is the thing that makes the news because it is unusual. It is the kind of success that allows the hegemony to be perpetuated, because it gives us an example to point to and say, “That could be me!” Really? Could it really be you? I’m not sure I agree. Hegemony means believing that you can achieve the same pinnacle of success as the richest people in the United States, but it just isn’t true. Yet, here we all are, listening to the “follow your heart, follow your dream” message, and somehow feeling a little empty or inadequate because we are the waitress, or the mid-level manager, or the hair stylist, and chances are we will never be more than that, no matter how hard we work, no matter how much we study or train or dream, because there just are not that many seats at the head table. The people participating now in the Occupy Wall Street and related protests are, I think, finally understanding this reality. It’s not just about working hard. Believe me, immigrants to this country, illegal or not, work really fucking hard. Working class parents with the food service and delivery driver and labor jobs work really fucking hard. Will they ever occupy a position like Steve Jobs did? Probably not. Should they believe the easily digestible pablum about following your dream, or should we finally just be realistic and tell people, “This is as good as it will ever get for most of us.” Our dreams should be about more than what we do to make money… shouldn’t they? Shouldn’t we work on making sure that, even if you aren’t an astronaut or a doctor or a ballerina, you are compensated well enough for what you do that you don’t have to worry about feeding your kids or paying your mortgage or going to school? Shouldn’t we have a system that supports the reality of life for most people in America? Isn’t that what the protestors want? So let’s stop listening to the platitudes, and start sharing a dream about making sure the needs of all the people are met instead of lying and making people think that it is their fault that they aren’t in the one percent at the top of the economic pyramid.

  • The Tyranny of Advertising

    The Tyranny of Advertising

    In my last post, I talked about how I had been living without television for months. Well, it’s back now, and aside from a few guilty pleasures such as “Hoarders” and “Pawn Stars,” it hasn’t made much of a difference. However, I do think that my months without television caused a bit of culture shock for me, kind of like a person who visits an impoverished village and then returns to the superabundance of the United States. As it happens, during the time I was living without television I was also neglecting to read my magazine subscriptions (Health, Runner’s World, and Real Simple were casualties of my busy life; I managed to keep up with Mother Jones and The Nation). But now the dissertation is done and I can watch TV and read my lighter magazines without guilt, and I have noticed something: the subtle tyranny of advertising.

    A big part of my dissertation discusses the concept of hegemony, which is basically the underlying structures of power that serve to perpetuate economic and social inequality. In the case of advertising, economic hegemony is served by convincing us in barely noticeable ways that we need things that we really don’t. On television and radio, advertising attempts to trick us by using labels that make things sound more important than they really are. These are usually phrases that describe self-evident things in ways that make them sound special or unique. For some reason I tend to notice them in relation to food advertising. Carl’s Jr. touts its “hand-breaded” chicken sandwich as something more desirable than a sandwich breaded by a machine. This is similar to “hand-leafed lettuce” or “hand-crafted coffee.” But when you stop to consciously think about that, you realize it’s meaningless. Let’s assume the breading used is the same regardless of whether the labor is done by man or machine, and that it is applied to a fresh chicken breast that is then frozen to be cooked later. Okay. If I put both a hand-breaded piece of chicken and a machine-breaded piece of chicken in front of you and ask you to taste them, will you be able to tell the difference? I’d wager not. Is there something about a piece of iceberg lettuce pulled from the head by hand that makes it taste better than a piece handled (pun intended!) by a machine? No – iceberg lettuce still tastes like iceberg lettuce. Yet this is used as a persuasive piece of advertising that implies a human touch improves the quality and taste of the food, even when the food itself has not been altered in any way. In all truth it probably does make the consumer more likely to want the hand-breaded or hand-crafted food. It sounds like higher quality, and more care, is going into the product. But the bottom line is that Carl’s Jr. is only using that description to increase its market share and not to give the consumer a better product, and the advertising agency that created the campaign is banking on it. We are being fooled and we don’t even know it. And that, my friends, is hegemony.

    Magazines are another story altogether. The actual advertisements are usually pretty obvious, although women’s magazines (and probably men’s) often employ advertisements that look very similar to articles, and you may even start reading them before you notice the tiny-print “ADVERTISEMENT” label at the top of the page. But what’s much more insidious is the advertising in the articles. To wit: you read an article about this summer’s new hairstyle trends. There are a few puffy paragraphs about ponytails or hairclips or what have you, accompanied by product suggestions and pretty pictures. “To get this look, try Revlon Silky Shine Spray, $4 at drugstores.” Or “Get the perfect glossy lip with Lancome Pout Perfection, $18, Macy’s.” These are commercials. IN the article. Try an experiment: grab your favorite light magazine and go through it page by page, and count how many pages do not have a single advertisement or product suggestion. I would bet that you will find maybe 10 percent of the pages are product-placement free.

    This is hegemony. This is what we are led to believe. This is what we think we have to have, and we don’t even know why. This, we are told, is what keeps the capitalist machinery operating – and that part of it is actually true. I’m not saying we’re all automatons without free will, but I am saying that advertising can easily fool even the most skeptical of us. Try a week or two without your TV or magazines, then go back, like I did. I’m sure you’ll see it too, if you haven’t already; and if you’ve noticed it before, it will be even more obvious after you choose to ignore it for a while.

    Now excuse me while I go shine my hair, perfect my pout, and eat my hand-breaded chicken – after all, there’s an economy to grow!